This kingdom is steeped in history, but our gaze is fixed on the future. This is our moment of evolution.Guardians of some of the world’s most pristine, wild and sacred places – and of a rich, deeply rooted culture – we are steadfast as the cypress in our commitment to conservation.Our future requires us to protect our heritage and to forge fresh pathways for forthcoming generations.
Those who seek us out are called here. Arriving as guests, you become our partners in this transformative moment and make a meaningful contribution towards preserving what is priceless.
We see a bright future. And we believe in our ability and responsibility to realise it together, and shine as a beacon of possibility in the world
THE FUTURE
This kingdom is steeped in history, but our gaze is fixed on the future. The future requires us to protect and preserve our heritage but also to forge new pathways leading forthcoming generations to fresh possibilities. This is our moment of evolution; a moment devoted to ensuring that the opportunities our young people seek are found, and realised, here. Our ancestors gave us roots. Now, we help our descendants take wing.
OURSELVES
We are a small nation, but our self-belief is great. When we come together – citizens and guests – we are capable of moving mountains. The proof is in our culture: diverse, continuous, storied. The capacity is in our character: dependable, adaptable, ingenious. We see a bright future enabled by humanity’s highest ideals and collective effort. We believe in our ability and responsibility to realise it. Together, may we shine as a beacon of bright possibility in the world.
ELEVATED VALUES
Few people experience Bhutan. It is hard to reach us, perched high up here in the Himalayas. Those who seek us out are called here. They are called by the promise of a place – and pace – unlike any other. Drawn to become guests and guardians, rather than tourists. To experience life where beliefs are everyday and extraordinary, and where values are lived. In return, they become part of our story, and we theirs.
OUR WORTH
We are caretakers of a precious place and a rich, irreplaceable culture. Our shared responsibility, which we owe to future generations, is to preserve and enhance it. Our task is to balance welcome with prudence, and access with protection. It requires an investment. This is not to shut people out but to safeguard the wonders within. Each person who visits contributes meaningfully to our nation’s preservation and progression. It’s not the way other places do things, but Bhutan’s uncommon methods are also its magic.
NATURE
Nature shows us the way: change, adaptation, tenacity – and evolution. In Bhutan, we are guardians of some of the world’s most pristine, wild and sacred places. They are also vulnerable. They are essential to our culture, ecosystems, watersheds and spirits. In our built and busy world, they are a vital counterbalance. They are a gateway to the expansive experiences we humans fundamentally need. We are steadfast as the cypress in our commitment to protect our natural environment.
